The Art of lead generation through Brochure

Brochures - Brochure  are the marketing tools that everyone has but few really know how to use. There are several different situations in which brochures can be employed, which is why many companies print several different types of brochures. That being said, small businesses on tight budgets can print a single brochure and have it serve all situations. Either way, the investment in brochures often remains wasted because they’re used for little more than information dispersal. But savvy marketers know brochures can be powerful sales tools, especially suited for generating leads. Whether you leave brochures on counter tops, in trade show grab bags, or anywhere else potential customers pick them up without first meeting you, read on to The Art of lead generation through Brochure 

First of all we should focus on one basic thing "How to write brochure"

1 Use the front cover, or front panel, to your advantage by including an eye catching photo or graphic. Too many amateur writers use the front cover to showcase their company’s name or logo. How exciting! Not. Instead of using your logo, use a photo that showcases your best-selling product(s) or people enjoying your products or services. Along with this great photo, be sure to include text that speaks directly to the reader. Ask a question or state a benefit that most people want. In other words, give readers “an offer they can’t refuse.”

Brochure 

2 On the inner panels, use headings to break up long blocks of text. Brochures have limited space and you don’t want to use up all the space with long blocks of text -- that looks intimidating to the reader. Instead of long paragraphs, write short sentences and short paragraphs, and use bullet lists or numbered lists to further separate the text. These elements will also bring the readers’ eyes into the brochure.

3 Stress the benefits of your product(s) instead of just naming the features.Features describe the product or service; benefits describe how the features will help the reader

4 Address the reader as “you” to establish a relationship with the reader.Talking directly to the reader as an intelligent person, meaning not dumbing down words, but also not using industry-only jargon, makes for an easy and enjoyable read.

5 Keep your brochure content focused. If you’re writing a brochure to generate leads, include info that prospects don’t know about your company, like how it started. However, if your brochure is a sales closer, your customers already know your company’s history so don’t bore them with that info. Keep the content relevant to your brochure’s purpose and yet brief enough to not run out of your reader's interest

6 End the brochure with a call to action. Tell the reader what you want her to do: either visit your showroom or call your office. If you don’t tell the reader how to reach you (and don’t forget to include your contact info!), she won’t do anything to reach you.

But all of above - Never loose creativity.

7 Tips to Generate the Perfect Business Idea

IDEA

Coming up with a solid idea was the hardest part of starting my business. The National Science Foundation estimated that our mind produces as many as 12,000 to 60,000 thoughts in a single day. It’s hard to even know where to begin. You may be one of those people that have tons of ideas or perhaps none so here are few tips that may help to expedite your journey as an entrepreneur.

1)     Know what you want       

As Thomas Edison once said, “I never worked a day in my life.” I highly recommend to quit your day job if its not something you really, truly and utterly feel passionate about. If you are scared to make a change because you do not know what you want, try to focus on what makes you happy. This may seem very general but it does the trick every time. When I had ideas about quitting my banking job I started off with a list of goals. I would keep a journal next to my bed and write in it every evening. Eventually my business ideas began to take shape as I wrote more about the things in life I cared about. When writing down your ideas, make sure that you are thinking 100% about you! I used to think being a banker made my family proud but actually it had nothing to do with my personal goals. This practice totally defeats the purpose of making your passion your profession.

“Your vision becomes clear when you look inside your heart. Who looks outside dreams. Who looks inside awakens.”

2)     Focus    

Now you may have a lot of ideas. This is also a problem as rarely do we excel in a particular area when we try to do too many things at the same time. Try talking to your spouse during a cricket game or texting while walking. I like to use this analogy. Imagine going into the forest to cut down a tree, instead you greedily take a whack at every tree in the forest a few times but none fall down. Exhausted and frustrated you leave the forest without any lumber. Had you focused on one tree you would have wood. Ideas involve attention and lack of focus leads to lack of progress. Choose one idea and stick with it.

“The more choices we have, the greater the need for focus.”

3)     Research    

If you have a single idea that you feel is viable you must conduct thorough market research. As Warren Buffet says, never invest in anything you do not understand. For example, my product is exclusive to the India market thus I have spend years researching, traveling and immersing myself in local culture. You can never research too much. I had conduced countless focus groups, surveys and tastings. I have read tons of books, trade magazines and articles before feeling confident to pursue my idea. However, the most important part for me was simply talking to people. Often times you will find more of a benefit to sharing your idea than to keep it to yourself. Talking about your idea will only help to shape your future business and perhaps you will even find some business partners along the way.

“Google is not a synonym for ‘research’.”

4)     Listen  

The famous Actor Amitabh Bacchan once said in an interview, “Life inspires me”. Pay attention to what people are talking about. Social media is a great place to start. Find out what’s the latest buzz, who is tweeting about what, who is unhappy with a particular product or service? Business is about making progress, being innovative, inspiring, unprecedented and creative. None of this can come is we are not listening. Travel and learn about other cultures. This is a great way to uncover business ideas as we live in a global world. Listen and find out what’s missing in one market and could be resourceful in another.

“First seek to understand, then to be understood.”

5)     Perseverance  

Stand by your ideas and don’t be afraid of what others think. After all, look at Mark Zuckerberg ( Facebook), Jan Koum (Whatsapp),  Stev jobs (Apple) &  Sunil Bharti Mittal ( Airtel),  none would be around if they did not have faith in their ideas. My business idea too was rejected many times but today I have a solid team, investors and a beautiful product.

“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something.”

6)     Positivity  

Wall( Hurdle)  exist because we put them there. Often times people may tell themselves: I have no time, my kids keep me busy, my job is secure so why bother, I don’t have a degree in this industry, if only I had enough savings. The truth is you CAN. Before starting my business I literally read every self-help book in print. I am living proof that positive thinking does work. I highly suggest picking up a few and trying some of the techniques, it can’t hurt. Here are a few of my favorites: The Aladdin Factor by Jack Canfield, Think and Grow Rich by Napoleon Hill, The Power of Your Subconscious Mind by Dr. Joseph Murphy, The Last Lecture by Randy Pausch, The Art of Happiness by the Dalai Lama, The Alchemist by Paulo Coelho and As a Man Thinketh by James Allen. 

“You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.”

7)     Patience.  

Remember setting up a business is a process and there will be setbacks. When I had raised the first round of funding for my business it took almost three months before the check came. My staff had been working for free for months and stress was mounting. Every CEO has the pressure of producing immediate results but its how we deal with this pressure that is reflected to our employees. If they see that we are calm and cool it will show that we are confident in our decisions and the business overall.

“All human power is a compound of time and patience.”

7 p's of Marketing for Service Mix of CCD

                                                     OF Marketing

      We are taking the example of The most Youth loving Brand 'CCD'

Sit down TVC AD of CCD 

1. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its

   

   CCD Product 

   production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However, too much customization would compromise the standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing the service offering. CCD more focus on Youth liking product and CCD is also known as  'Best Time pass place'                                                                                                                                                                                                                                                                                               
2. Pricing: 
   
   Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs - such as labor and overhead costs - also need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambiance provided. The final price for the service is then arrived at by including a mark up for an adequate profit margin. CCD also keep in mind About pricing because their target segment is Youth & Students                                                                                                                                                                                                                                                                                                                                         3. Place: Since service delivery is concurrent

   

   CCD Place 

   with its production and cannot be stored or transported, the location of the service product assumes importance. Service providers have to give special thought to where the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city.     CCD  Always focus on near to college and Student hangout place .                                                                                                                                                                                                                                                                                                                                                                                                                                                  4. Promotions  

Promotion 

Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer. Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting customers in a segment where the services providers have nearly identical offerings. CCD came very late in heavy promotion and in TVC ad but Now they are doing in full fledge. They also introduce various combo deals. Sit down Campaign for proving them self as a best hangout place.



     We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services.

5. People: 
   
   People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. Thus, a CCD is known as much for its Coffee &  food as for the service provided by its staff. The same is true of banks and department stores. Consequently, customer service training for staff has become a top priority for many organizations today.                                        People are the real assets of any organization, even the good thing about CCD you can sit 2 HR. 3 HR. they will say you for vacant the place.
6. Process:The process of service delivery is crucial since it ensures that the same standard of

   

   Process 

   service is repeatedly delivered to the customers. Therefore, most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.                               Process is most essential part of Service ind. It start from Greeting to customer and end till customer goes out. Greeting > Place order > Billing > Serve order > till customer goes out        from store                                                                                                                                                                                                                                                                                                                                                                                                                                             7.   Physical Evidence:

Physical evidence

 Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests. In CCD ambiance you will feel light and cozy and like hangout place . 

Thank you for Reading