HOW TO BUILD BRANDS THROUGH SOCIAL MEDIA .. ??

Social media can help building brands like no other thing. All you need to know is the right approach.

There should be absolutely no doubt in anyone’s mind that social media is one of the most effective marketing tools the marketers are using today. If you are looking for brand building, social media is the answer to all your problems.

Do you have any idea how powerful the social media can prove to be .. ??
50% of the daily INTERNET traffic consists of online social media usage.

I can tell you so many stories about how people used social media to complain about a product or service and received a response or follow up from the company.

BRAND

Here are some mantras which will help you in building a brand through social media .. !!

1. SET YOUR GOALS

Your objectives should be very clear in order to proceed with your brand building. Start up by asking yourself what am I trying to accomplish by the use of social media .. ??
Maybe you want to create an online presence in the social media.
Maybe you want to develop brand awareness.
Or maybe you wish to register an increase in your revenue which is one of the most common objectives. 
After you clearly know what your goals are, here comes the next step.

2. MANAGING YOUR CONTENT

You need to figure out that who is going to manage your content on the social networking sites. You need to have someone who can serve as the online face of your business. If you think you can handle this on your own, then that is great but if not, then you need to find someone who can handle your online work and someone who can write well.

3. KNOW YOUR MARKET

Now this is really very important. You need to know about your market.
What do they like and dislike talking about .. ??
What are there tastes and preferences .. ??
What kind of product or service will delight them .. ??

4. PROVIDE VALUE

Always keep in mind people are out there on social networking sites to connect with their friends and family, they are not there to listen to any kind of advertisements or promotional offers. So you cannot just keep giving them your marketing message because that would not help you to connect with a large no. of people.So what you can do here is to proving them with some kind of valuable information at regular intervals. But you have to remember that this information should be valuable to target markets/audience. By valuable i mean that this information should be interesting and useful to them. This will make them connect with you in no time.

5. ENGAGE

You need to engage. Start with sharing your status. Even don’t hesitate to comment on other people’s blogs, ask random questions on some current ongoing topics and wait for there replies. This will help you to communicate with your target audience. Remember social media is about two sided conversations.

6. LET AUDIENCE CONTROL

You must let your audience take control of the online conversation and make it their own so they develop an emotional attachment to you, your brand, and your business. You being a single person cannot be as active as your audience on web and regular updates and comments are very important. Remember, on the social web, invisibility is a bigger problem than negativity.

7. EVALUATE

After you have done all that was needed now its time for you to evaluate your performance. Track the no. of likes and comment you get on your posts. Doing this weekly will help you getting a rough idea about your growing popularity. U can even try to google your page or brand, which can again give you an idea for the same.