Nestle India Ltd (NIL) subsidiary of Nestle introduces the brand in India. The launch of Maggi noodles creates an entirely new category — instant noodles — in the Indian packaged food market. Tag-lines include — "Mummy, bhookh lagi hai"; "Bas 2 Minute"; "Fast To Cook, Good to Eat"; "Health Bhi, Taste Bhi"
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1997: NIL changes the formulation of Maggi noodles, which proves to be a mistake as consumers do not like the taste of new noodles
Full Coverage: Most Trusted Brands 2012
1999: Maggi reintroduces the old formulation, which helps revive sales
2000: In early 2000s, Maggi is the leader in instant noodles space
2009: Maggi celebrates 25 years of Maggi Noodles with 'Me and Meri Maggi' interactive campaign. Launch of Maggi Pazzta
2012: Amitabh Bachchan is the new brand ambassador for Maggi
Source - ET
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